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02 / DASHBOARDS & BI
The business, at a glance.
A reporting concept that translates business questions into clear, actionable dashboards.
Illustrative concept
This is a proposed approach, not a completed client project. The preview uses sample data; no business results are claimed.
THE CHALLENGE
Start with the problem.
Reports can contain plenty of numbers without making the next decision clear. A useful dashboard starts with the questions a team needs to answer.
THE APPROACH
Connect the right pieces.
- 01
Define the audience, business questions, and metric definitions.
- 02
Design a readable overview with drill-down paths for deeper investigation.
- 03
Connect the data model and validate calculations against the source.
THE DELIVERABLES
Make it practical.
- Metric dictionary
- Dashboard layout
- Data model specification
- Report handover guide
An accessible reporting experience focused on the decisions that matter.